
Spectral – Product Showcase Animation
Canyon
For the launch of the Spectral mountain bike, Canyon needed a high-end product showcase to highlight its modular add-on accessories. With no existing 3D models available, each component was carefully analyzed, modeled, textured, and rigged from scratch to achieve photorealistic accuracy.
The final animations were featured on Canyon’s website and product case films, offering an engaging and highly detailed visual experience. This project combined industrial design, animation, and CGI realism to bring the Spectral’s modular gear to life in a dynamic and visually compelling way.
Exploration
Research
Sketching
Workshops
Case Study
3D Pipeline
Modeling
Rendering
CMF
Rigging
Motion Design
Storyboarding
Compositing
3D Animation
Editing
Mixed Reality
© Moritz Mohr
kontakt@moritzmohr.design | +49 152 28188480
Zimmermannweg 5, 64289 Darmstadt